Teknion, a leading international designer, manufacturer and marketer of office systems and related office furniture products, was looking for a creative campaign solution to recognize its 25th Anniversary. They turned to Proforma for creative ideas that would excite their employees and customers alike.
Proforma recommended a retrospective video to commemorate Teknion’s 25 years of success which Teknion agreed was a great idea. Proforma produced the video which offered a professional, yet personal, look at a company that has successfully grown from 400 employees to a worldwide corporation of more than 4,000. It was unveiled at NeoCon, an industry tradeshow for office furniture and interiors. Along with creating the video, Proforma recommended a number of commemorative anniversary items to reward Teknion’s employees for their dedication to the company. The items included eco-friendly tote bags, logo’d bottled water, mint boxes and t-shirts with custom anniversary graphics.
Completely satisfied with the promotional products and overall campaign, Teknion continued working with Proforma on the second part of the anniversary celebration. Among other items, custom, eco-packaged hard copies of the now-popular anniversary video were sent to all of their employees worldwide.
Proforma’s client, Bally Technologies, a leading supplier of gamingproducts, was looking to promote their new “Hot Shot” slot machines. The new machines were progressive; they link to the same model in casinos across the country allowing the jackpot to grow almost exponentially, so the campaign needed to have a national reach.
To promote the new machine, Proforma suggested using the Hot Shot slot machine’s prominent flame theme to link all of the elements together. The Hot Shot campaign was two-tiered. The promotion had to convince casino decision-makers to put the machines in their casinos and drive consumer traffic to the machines. To reach the decision-maker at the casino, Proforma used a private label bottle of hot sauce packaged in a firecracker tube. A few days after the promotion was sent, Bally Tech’s sales representatives followed up with the recipients. To drive the consumer market, the Hot Shot machines were introduced in several ways. Consumers were invited to casino nights where they tried out the new machines. Other promotions included the creation of more than 100,000 mini hot sauce bottles with the same custom-designed labels featured on the decision-maker’s giveaway, 60,000 t-shirts, and 100,000 custom boxes of red hot mints.
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
Proforma was approached by Rosetta, an interactive agency, for collaboration on the “Jersey Doesn’t Stink” campaign to break the stereotypes that plague the state.
To promote the campaign, Proforma worked to create just the right costume for actors to wear around Time Square in New York City, as well as identify custom green pine tree air fresheners to be used as giveaways at local events. Proforma was able to perfectly match the costume and air fresheners. While the actors were dressed as green pine trees, they were handing out identical air fresheners, tying the campaign together and ensuring the message was heard… or in this case smelled.
With messages on billboards, websites, Facebook and Twitter, people all over New Jersey and New York are now aware of the “Jersey Doesn’t Stink” campaign. Promoting the campaign couldn’t have been accomplished without Proforma’s creativity, as the products helped to create a buzz about the promotion.
Pat Lobb Toyota of McKinney was the first dealership to be awarded the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification. As a leader in hybrid car technology, they had the eco-friendly building and cars covered. They were now looking to incorporate ‘green’ options into their marketing mix.
Understanding Toyota’s commitment to the environment, Proforma suggested a variety of eco-friendly products including items made from corn plastic, recycled plastic, recycled tires andmore. The items were all at similar price points to their current products, requiring no additional ‘green.’ Proforma didn’t stop there… we suggested a lightweight, high quality polo shirt made from bamboo and recycled plastic for the sales staff. Not only did it keep them cool in the summer, it offered a $20/per shirt cost savings over the previous shirt.
Pat Lobb Toyota has been pleased with the results of the eco-friendly products which are perfect conversation starters about Toyota’s hybrid cars. With the new apparel options, the company’s sales professionals are outfitted in high quality, eco-friendly attire that they love.
How do you attract more attention at a tradeshow than anyone else? Proforma helped Cybex Exercise Equipment with this very dilemma. Cybex had purchased a 6,000 square foot space at an international tradeshow and needed a tangible return on their investment. The real challenge was that the event was just two months away.
Proforma recommended using large format videos to attract and keep the attention of attendees. While Cybex had existing video footage, it was outdated and not properly positioned for the short attention span of tradeshow attendees. Proforma was confident that new video footage could be shot, edited and produced within the tight time frame.
The result was a pair of videos that turned heads and delivered the message with unforgettable impact. Cybex couldn’t have been more pleased about the number of people who stopped by their booth during the show.
The Cheesecake Factory® was having an operational problem creating a consistent look among employees. Female servers were having trouble finding a white, button down collar oxford shirt with a good fit, and the black pants never matched each other. The corporate office was interested in developing a uniform dress code that was compliant with the law against mandating that employees buy specific uniforms.
Proforma proposed eight different samples of pants and shirtswithout the logo so that the items could be deemed “multi-use” which ensured compliance. With input from servers and the corporate office, Proforma created an online store for employees to purchase their uniforms. The store helped The Cheesecake Factory maintain a consistent corporate identity and allowed for a simple ordering process.
The corporate office and employees were pleased with the final selection. They eventually added other items including corkscrews, waitbooks and ties. The online store is running smoothly with monthly orders that continue to exceed expectations.
GES, a large company that provides exhibition and event servicesnationally, was looking for a way to draw traffic to their tradeshow. The theme of the event was “the power of 5,” which stood for the five core competitive advantages of working with GES.
Proforma identified the perfect idea - an energy drink promotion. Not only did it tie in well with the theme, but energy drinks are very popular with all age groups and have seen an increase in popularity over the past few years. The energy drink would be used in a direct mail campaign, as well as at the tradeshow booth. It was produced in a custom container featuring GES and “the power of 5.” Custom packaging was also created for the direct mail campaign. The can was placed in a tube with a four color process wrap and black rubber end pieces along with a letter inviting them to the event. The cans were also given away at the GES tradeshow booth, which helped remind attendees about the “power of 5” energy theme, even after the tradeshow was over.
The client said it best! “It is clear that our pre-show energy mailer was a huge success! Not only did we create some great pre-show buzz, but the accolades from attendees who stopped by our booth were overwhelming. Most importantly, our lead count increased by 46% over last year - a direct result of a stellar pre-show mailer! Thank you again for being a great partner and helping us achieve our tradeshow campaign objectives.”